＜PEACOCK＞Peacock (streaming service) 2024

PEACOCK Peacock(streamingservice)-Wikipedia,Peacock-NBC.com,PeacockTV–StreamTV,Movies,LiveSports&News-Apps...,PeacockTV:HowtostreamtheOlympics,whatsports...-CNET,Peacock:StreamTVandMoviesOnline,WatchLiveNews...,WatchTVShowsOnline|Peacock

American video streaming service

Type of site

United States

15 million paid subscribers (as of September 30, 2022[update])

Peacock is an American over-the-top video streaming service owned and operated by the Television and Streaming division of NBCUniversal, a subsidiary of Comcast. Named after the NBC logo, the service launched on July 15, 2020.[3][4][5] The service primarily features series and film content from NBCUniversal studios and other third-party content providers, including television series, films, news, and sports programming. The service is available in a free ad-supported version with limited content, while premium tiers include a larger content library and access to additional NBC Sports and WWE Network content.

Early availability for Xfinity Flex customers began on April 15, 2020, with X1 customers receiving the preview by May 1.[6] Peacock launched nationally on July 15, 2020; as of August 2021, the service had reached at least 54 million signups.[7] Peacock was given a soft launch on the Sky and NOW platforms in the UK and Ireland on November 16, 2021, free to all customers. On January 25, 2022, Peacock further expanded in Sky territories, soft launching in Austria and Germany.[8] In January 2022, the service reached 24.5 million monthly active accounts and 9 million paid subscribers.[9]

In April 2022, the service has reached 28 million monthly active accounts and 13 million paid subscribers, an increase of 40% from the previous quarter. It also reported a 25% increase in engagement year-over-year.[10][11]

As of September 2022, the service has 30 million monthly active accounts and 15 million paid subscribers, a 70% increase in paid subscribers since the start of 2022.[12]

On January 14, 2019, NBCUniversal created NBCUniversal Direct-to-Consumer and Digital Enterprises under chairman Bonnie Hammer. This included the launch of an over-the-top streaming service,[13] named "Peacock" and made available in April 2020. This move also included new original programming, NBCU property reboots, while NBC series The Office and Parks and Recreation were taken off rival streaming services Netflix, Hulu, and Amazon Prime Video and joined the service once their exclusive streaming rights to rival streaming services expired, with Parks and Recreation joining in October 2020 and The Office joining in January 2021.[3][14]

By January 28, 2021, Peacock had amassed a total of 33 million subscribers.[15] On April 29, Peacock reached a subscriber count of 42 million.[16] On June 23, it was revealed that Peacock had around 10 million premium subscribers as of May 2021.[2] During their Q1 2022 earnings call Comcast reported 28 million active Peacock accounts with 13 million of those as paying customers[17]

On November 16, 2021, the Comcast subsidiary Sky Group, launched the Peacock service in the UK and Ireland, making it available free of charge to Sky TV and NOW customers.[18] However, other territories like Australia and Canada still have no rights for Peacock.

Peacock has three tiers of service: Free, Premium, and Premium Plus. The Premium tier is a subscription-based service which includes Peacocks full library of content, while the Free tier contains a subset of its content. The Free and Premium tiers are advertising-supported, with commercials limited to five minutes per hour. Peacock Premium is included in some services from television service providers, such as Cox and Xfinity. Subscribers to Peacock Premium, whether subscribing directly or receiving service through a provider, can upgrade to the ad-free Premium Plus tier for an additional monthly cost.[19]

Peacock soft launched for Xfinity cable and broadband customers on April 15, 2020, before launching nationally in the United States on July 15, 2020.[19]

On May 6, 2020, a distribution deal with Apple made Peacock available on iOS devices and Apple TV on-launch. Peacock content is also available within the Apple TV app, and the Premium service is available as an in-app subscription.[20]

On July 20, 2020, Peacock launched an app for PlayStation 4.[21]

On September 21, 2020, Peacock became available on Roku.[22] The companys September 18 agreement for the service narrowly averted a blackout of NBCUniversals TV Everywhere apps on Roku devices, due to a dispute over revenue sharing and advertising inventory assignment.[23][24]

On June 8, 2021, Peacock launched an app for Samsung smart TVs.[25]

On June 24, 2021, Peacock launched an app for Amazon Fire TV and Amazon Fire tablets, such as Fire HD.[26]

The service is drawn primarily from the NBCUniversal library, including subsidiaries such as Universal Pictures and Universal Television. It is said to include at least 15,000 hours of content on-launch without a subscription, and an additional 5,000 hours of content for Premium subscribers.[27][21][28] Current episodes of NBC series will become available on Peacock the day after their premiere for Premium subscribers; non-subscribers will receive them on a weeks delay.[21]

Peacock also offers a lineup of around 25 curated digital linear channels, including long-form and digital-originated programming content from NBCUniversals broadcast and cable properties (such as Today All Day, a digital extension of NBCs morning show Today),[29] as well as third-party content providers. They are designed to emulate a traditional broadcast programming experience (similar to services such as Pluto TV and Xumo, the latter of which was purchased by NBCUniversal parent Comcast in February 2020).[30]

On January 26, 2020, NBC announced plans to stream The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers at 8:00 and 9:00 p.m. ET, respectively, ahead of their television premieres on NBC. The decision, however, was criticized by many of NBCs affiliate groups out of concern that the "pre-airs" of both late-night talk shows on Peacock would cannibalize viewership for the shows on local NBC stations, and never came to fruition.[31]

On July 6, 2021, Universal announced that they would not be renewing their pay-one output deal with HBO, in favor of bringing their films to Peacock during the pay-one window beginning in 2022. All films will exclusively be available on Peacock during the first and last four months of the 18-month pay-one window (with Universal licensing their live-action films to Amazon Prime Video and licensing their animated films from Illumination and DreamWorks Animation to Netflix in-between those two exclusivity windows). The pay-one window for Universal films was initial...